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M A I N
Rebranded to be called "The Orpheum Los Angeles" to create brand uniqueness. Gradient is used as a modern take on a colorful theatre.
L O G O
5 rings to represent a circuit and resemble a record. Orpheum is in cursive to represent elegance and a timeless look.
C O L O R S
Orpheum Orange, Radiant Red, Pristine Purple, Broadway Blue, Marvelous Mint. These colors were all taken from The Orpheum's marquee or current branding.
Orange represents fun and optimism; Red represents excitement and energy; Purple represents music and is used to encourage creativity; Blue represents self-expression and joy; Mint represents growth and is used to restore energy. Purple is always in the center as it is the original color used to brand The Orpheum.
The bright colors represent liveliness, inclusivity, and diversity.
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W E B S I T E
The website is similar to the current website, with the menu item on the side. A new gradient overlay was used for the homepage main picture. The events page was changed to be a calendar, similar to the Ace Theatre.
S O C I A L
M E D I A
The Facebook and Instagram pages were updated to match the colorful branding. Both of the handles were changed to @laorpheum to keep consistency with the website.
P R I N T
We created 6 different options for print images. These can be in the form of posters for sale after events, flyers to market the theatre, banners around LA, etc. The posters were made to look retro to target the younger "hipster" crowd.
B I L L B O A R D S
Sample mockups of billboards and bus stops around Los Angeles.
M E R C H A N D I S E
Sample mockups of merchandise to sell at the theatre during every event. This was modeled after the Ace and is meant to increase brand recognition around Los Angeles and for tourists.